How to achieve and maintain positive cash flow with these cash flow strategies for SA business owners.
BY Sarah Heron
So, you’ve wrapped your head around cash flow*.
You’ve faced the tough parts, made changes, and started to breathe again. Now what? Maintaining positive cash flow isn’t about one-off quick wins. It’s about building sustainable habits, systems and practices that keep money flowing steadily in the right direction.
This is where the tide turns. From surviving to thriving.
*If you’re new here – hi! You can get some more cash flow context by starting at the beginning of this series: What is Cash Flow? Money In vs Money Out
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It’s more than having money in the bank. Positive cash flow means:
Cash flow is a moving target, but the goal is a business that funds itself, instead of one that constantly needs bailing out.
Here’s what business owners with healthy cash flow tend to do differently:
This doesn’t mean you need a finance degree. But it does mean knowing what’s coming in, what’s going out, and when.
Even a simple weekly check-in with your numbers can help you catch problems before they snowball.
A late invoice is a late payment. And a payment you don’t follow up on? Often forgotten. Set up a system to invoice promptly, send polite reminders, and follow up regularly.
Digital invoicing gets you paid twice as fast. Get free access to unlimited digital invoices with iK Invoice!
From subscriptions to unprofitable product lines, it’s easy to bleed cash without realising it. Businesses with strong cash flow review expenses often and cut what’s not adding value.
Cash flow dips aren’t always avoidable - but they are often predictable. Seasonal slumps, stock delays, VAT payments… mapping out big cash flow events helps you prepare, not panic.
Even saving R1000 a month can add up to a lifesaving buffer in lean months. The goal? Enough of a reserve to cover at least 1–3 months of operating expenses.
Stock that isn’t selling ties up your cash. Cash flow-positive businesses have strategies for moving slow sellers (promotions, bundles, discounts) to free up that cash.
Just like you track how much you’re selling, track how much cash is flowing in and out. Use a tool, spreadsheet or app - whatever works. The important part is consistency.
We’ll point you in the right direction. You can see the full spectrum of your business in real time with the free iK Dashboard.
If it’s hard to pay you, they’ll pay someone else. Card machines, mobile payments, online options. Make it easy. And if you sell high-ticket items or services, consider offering upfront payment discounts or part-payment plans.
Need longer terms? Facing a tight month? Rather have the awkward conversation early than ignore it. Many suppliers are open to renegotiating if you’ve built trust and pay on time when you can.
Try to predict your income and expenses 3 - 6 months ahead. Start simple:
This one’s crucial. Mixing the two clouds your visibility. If you haven’t already, open a separate business account, pay yourself a set amount monthly, and treat the business like its own entity.
If your business is seasonal (think: summer sales, festive season, back to school), cash flow will naturally peak and dip. That’s not failure, it’s rhythm. Anticipate it. Use high income months to prep for leaner ones.
It’s tempting to go all-in when business starts booming. But remember: growth without control can lead to the same cash flow issues you worked hard to fix.
Here’s how to grow responsibly:
Good growth is measured. It’s patient. And it’s backed by strong cash flow, not wishful thinking.
There will be months when cash flow feels harder again. That’s business. But now you have the tools to weather it.
Here’s a refresher list for your office wall or notes app:
✅ Weekly check-ins with cash in/out
✅ Invoice fast and follow up
✅ Review and cut unnecessary costs
✅ Keep an emergency buffer
✅ Forecast 3–6 months ahead
✅ Communicate with suppliers
✅ Offer payment flexibility
✅ Separate business and personal spend
✅ Think ahead for seasonal changes
Check out the rest of our free Cash Flow Series for bite-sized videos and invaluable tricks of the trade to help you achieve and maintain positive cash flow for your business.
Watch now