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How to Start a Delivery Business in South Africa: From the Kasi, For the Kasi

Want to launch a kasi delivery business? Learn how to start a food or grocery delivery service in South Africa using tech, strategy, and local insight.

BY Mpumelelo Malumo

16 DEC, 2024

South Africa’s delivery industry is booming. However, many kasi communities are still left behind. Big delivery services often avoid townships, which limits access to food, groceries, and essential items.

As a result, there’s a huge gap in the market. This opens a powerful opportunity for kasi entrepreneurs to build their own delivery businesses. You don’t need to own a franchise or have a big team to get started. In fact, all you really need is a plan, some tech tools, and a deep understanding of your community.

This guide will show you how to start a delivery business in South Africa. You’ll learn how to pick the right business structure, find a delivery vehicle, and use tools like GPS tracking and Pay Links to manage payments. In addition, we’ll help you grow your customer base and stand out from competitors.

If you’ve ever dreamed of running your own business from the kasi, this is your chance.

Why Kasi needs its own delivery services

What is a delivery service? It’s a business that brings products or services directly to the customer’s door. While that sounds simple, it hasn’t always been the case for people living in townships.

Many big delivery platforms don’t operate in kasi areas. They often cite safety risks and long travel times. As a result, kasi residents face high delivery fees or no service at all. But the demand is still there. People want their favourite meals and household items delivered quickly and affordably.

This is where small business owners can step in. You already know your community. You understand local tastes, needs and challenges. That local knowledge gives you a major advantage.

By doing market research and identifying your target market, you can build a delivery service that truly helps people. Most importantly, you’ll be offering convenience that your community will value and support.

The real barriers to delivery in eKasi

In the past, delivery services didn’t exist in many kasi areas. This wasn’t due to a lack of interest. Rather, it was because small businesses didn’t have access to apps, vehicles, or reliable internet.

Local food outlets didn’t offer delivery because they didn’t have the tools. For example, they couldn’t afford a driver or set up an online ordering system. At the same time, the rise of online shopping didn’t reach many kasi homes. That left township businesses behind while suburban areas advanced.

Fortunately, things have changed. Thanks to smartphones, mobile payments, and cheaper internet, township entrepreneurs can now take part in the online economy. Today, even a small business can offer delivery and compete with bigger brands.

If you can offer a reliable service, you’ll build trust. In turn, this can lead to a growing customer base and long-term success.

How technology is leveling the playing field

Technology has changed the game for kasi entrepreneurs. In the past, it was difficult to manage a business without access to expensive tools or office space. Now, anyone with a smartphone and data can run a delivery business from almost anywhere.

For example, you can take orders using WhatsApp or build a simple website using free tools. You can also market your service on social media, which helps you reach your target audience quickly. In addition, GPS tracking can help you plan routes, avoid traffic, and deliver more efficiently.

Payments are also easier than ever. With iK Pay Link, you don’t need a physical card machine. Instead, you can get paid instantly by sending your customer a secure link. That means less admin and more time to focus on growing your small business.

When used wisely, technology makes your business faster, smarter, and more competitive, no matter where you are.

How can I start a delivery business in South Africa?

Starting a delivery business begins with choosing the right structure. Think about what you’ll be delivering. Will it be meals, groceries, pharmacy items, or all of the above? Once you know what you're offering, you can create a business model that makes sense.

Next, consider your target market. For instance, are you delivering to families, students, or pensioners? Understanding their needs will help you set delivery times, prices, and promotions.

It’s also smart to start small. Begin in one area or neighbourhood and focus on getting your systems right. As your reputation grows, you can expand to nearby zones. This step-by-step approach is safer and easier to manage.

Before launching, make sure you’ve written a business plan. This should include your pricing, costs, delivery zones, and how you’ll accept payments. A clear plan helps you stay organised and improves your chances of success.

Choose the right vehicle and plan for maintenance

Your delivery vehicle doesn’t have to be expensive. Many successful businesses use scooters or even bicycles to get started. The key is to choose transport that fits your product type and your area.

However, owning a vehicle means dealing with costs. You’ll need to plan for petrol, regular servicing, tyre replacements, and more. If you’re hiring a driver, don’t forget to include their wage in your expenses too.

It’s also helpful to use GPS tracking. This technology allows you to monitor routes, reduce delivery times, and save on fuel. As a result, you’ll be able to serve more customers and keep your overheads low.

Whether you’re using a borrowed scooter or a second-hand car, make sure it’s safe and reliable. After all, your vehicle is the engine of your business.

Launching a grocery delivery business online

If you're wondering how to start a grocery delivery business in South Africa, here’s the good news: it’s easier than it sounds. You don’t need a fancy app or a large delivery team. In fact, many people start by working with their local spaza shop or wholesaler.

Begin by selecting a few high-demand items like bread, milk, maize meal, and cleaning products. Keep your product list short, clear, and easy to order. Use WhatsApp or Facebook Messenger to take orders, and respond quickly to build trust.

In addition, make sure your pricing is competitive. People are more likely to buy from you if they feel they’re getting good value. Reliability is just as important, customers need to know that their groceries will arrive on time and in good condition.

Consistency is the secret to success in this space. Deliver what you promise, and your business will grow.

Growing your customer base and standing out

No business can survive without customers. That’s why it’s important to grow your customer base and give people a reason to choose you. To do this, start by understanding what your customers want.

For example, do they care more about low prices, fast delivery times, or great service? Once you know, you can tailor your offer to match their expectations. In addition, focus on building relationships. Word-of-mouth is very powerful in the kasi.

Offer referral rewards, first-time discounts, or loyalty deals. These small touches can encourage repeat business. Always deliver on time, be friendly, and communicate clearly if there’s a delay.

You should also use feedback to your advantage. Ask your customers what they like or what you can improve. Use tools like Google Forms or WhatsApp Polls to collect this info. As a result, you’ll stay ahead of your competitors by giving people exactly what they need.

Kasi delivery services you should know about

Before you launch, it helps to know what’s already out there. Luckily, several township-based delivery services are already making waves. They prove that there’s real demand for local delivery and that you can succeed too.

Here are a few to check out for inspiration:

  • Kasi D
  • Chucks

Some of these may not be available in your area. However, they’re great examples of how local businesses are filling the gap and serving their communities. Look at how they market themselves, what products they offer, and how you might do it differently or better.

From the Kasi, for the Kasi – your time is now

So, how can you start a delivery business that works? Start small. Stay focused. Use the tools you already have, like your phone, social media, and your knowledge of your community.

You don’t need a massive budget or a team of developers. Instead, with a strong business plan, a good vehicle, and consistent service, you can build a thriving delivery business right from the kasi.

Most importantly, remember that the future of delivery is local. People want services that understand their needs and offer real value. And you, as a kasi entrepreneur, are perfectly placed to meet that demand.

In conclusion, don’t wait for someone else to do it. If the service you need doesn’t exist, build it yourself.

Need help getting paid? With iK Pay Link, you can create a custom payment link in minutes and start accepting cashless payments straight from your phone.

Want more kasi business inspiration? Read The Kasi Business Boom & The Opportunities That Lie Ahead for tips, trends, and the latest business ideas.

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